Our Principles also apply to our visual worlds.
Nothing should appear staged, artificial, or veiled.
Omit extensive retouching or distorting photos.
They should appear clear, calm, and natural.
Stock material should also appear authentic and realistic.
The following question can help you to decide whether an image is appropriate:
Could I have created this image myself?
Would I find this picture in the “Camera Roll” of my mobile phone?
Simple & clear imagery structure#
Use simple and clear structure.
Reduce or completely omit complicated and purely decorative elements.
Documents, presentations, and websites should have a certain impact.
Images should appear professional, orderly, and of one unit.