🖼️ Imagery

Our Principles also apply to our visual worlds.

Authentic imagery

• Nothing should appear staged, artificial, or veiled.

• Omit extensive retouching or distorting photos.

• They should appear clear, calm, and natural.

• Stock material should also appear authentic and realistic.

Hint

The following question can help you to decide whether an image is appropriate:

• Could I have created this image myself?

• Would I find this picture in the “Camera Roll” of my mobile phone?

Simple & clear imagery structure

• Use simple and clear structure.

• Reduce or completely omit complicated and purely decorative elements.

• Documents, presentations, and websites should have a certain impact.

• Images should appear professional, orderly, and of one unit.