πŸ–ΌοΈ ImageryΒΆ

Our Principles also apply to our visual worlds.

Authentic imageryΒΆ

  • Nothing should appear staged, artificial, or veiled.

  • Omit extensive retouching or distorting photos.

  • They should appear clear, calm, and natural.

  • Stock material should also appear authentic and realistic.

Hint

The following question can help you to decide whether an image is appropriate:

  • Could I have created this image myself?

  • Would I find this picture in the β€œCamera Roll” of my mobile phone?

Simple & clear imagery structureΒΆ

  • Use simple and clear structure.

  • Reduce or completely omit complicated and purely decorative elements.

  • Documents, presentations, and websites should have a certain impact.

  • Images should appear professional, orderly, and of one unit.