.. _Imagery:

🖼️ Imagery
==========

Our :ref:`Principles` also apply to our visual worlds.

Authentic imagery
-----------------

- Nothing should appear staged, artificial, or veiled. 
- Omit extensive retouching or distorting photos. 
- They should appear clear, calm, and natural.
- Stock material should also appear authentic and realistic. 

.. hint::

    The following question can help you to decide whether an image is appropriate: 

    - Could I have created this image myself?
    - Would I find this picture in the "Camera Roll" of my mobile phone?

Simple & clear imagery structure
--------------------------------

- Use simple and clear structure.
- Reduce or completely omit complicated and purely decorative elements.
- Documents, presentations, and websites should have a certain impact.
- Images should appear professional, orderly, and of one unit.