.. _Foundation:

📒 Foundation
=============

Behaviour and culture
---------------------

We're a small but structured company with a flat hierarchy. Hence respecting :ref:`processes <guidelines:ScrumC>`  and taking responsibility is crucial.
This effects all areas – from :ref:`communication <Communication>`, over :ref:`office chores <docs:Chores>` to client related needs.
We use resources as sustainable as possible.

To thrive together as a company, everyone contributes their honest and respectful opinion. 
Although we don't behave too formally, we appear authentic, polite and confident.

Our work should bring us joy and be meaningful. We like to play with new technologies, but know that doesn't mean technology should always lead.

Corporate story
---------------

.. todo::

    Do the corporate story.

Principles
----------

These principles influence and shape our products, everyday work, and collaboration.

1. | **Be respectful, authentic and transparent**
   | We treat each other and our environment with respect. 
   | Be authentic and communicate transparently.

2. | **Understand the needs**
   | We listen and ask questions, until we understand the needs.
   | Use our interdisciplinary experience and bridge domains.

3. | **Simple is better than complicated**
   | We leave out what distracts and is irrelevant.
   | Get to the point – simple, straightforward, and reduced to the essentials.

4. | **Plan smart, deliver fast, stay nimble**
   | We love to get on track quickly. Thus we plan as little as possible, as much as required.
   | Keep focused, but also adopt to changes.

5. | **Find meaning and purpose**
   | We are passionate, but do nothing for its own sake.
   | Be inspired and creative to create value.

6. | **Stay hungry, stay foolish**
   | We love exploring the unknown and challenging the status quo in good intent.
   | Be curious to get to the root of things.

7. | **Go the extra mile**
   | We love minimalism, but we're extraordinary where we see opportunities.
   | Take the chance to go beyond what is necessary.

.. note::

    We were inspired by these sources:

    - `IBM: Philosophy <https://www.ibm.com/design/language/philosophy/pov/>`_
    - `IBM: Foto-Guideline <https://www.ibm.com/design/language/photography/tips-and-techniques>`_
    - `Google: 10 Grundsätze <https://www.google.com/about/philosophy.html>`_
    - `Deutsche Bahn: Marketingportal (ink. 4 Prinzipien) <https://marketingportal.extranet.deutschebahn.com/>`_
    - `Lufthansa Designprinzipien <https://frontify.lufthansa.com/d/Sy9Wlqgm4YPF/designprinzipien>`_
    - `Corporate Design: Kompakt-Guide von der Konzeption zum Corporate Design Manual <https://www.onlineprinters.de/magazin/corporate-design-manual-konzeption/>`_
    - `How to build a great corporate design for your business <https://en.99designs.ch/blog/logo-branding/how-to-build-corporate-design/>`_
    - `IONOS Corporate Identity <https://www.ionos.de/startupguide/unternehmensfuehrung/corporate-identity/>`_
    - `Vertriebslexikon Corporate Identity <https://www.vertriebslexikon.de/corporate-identity-ci-design-cd.html>`_